See the relationships
behind the deal.

Nurture Map turns fragmented account activity into a living map of influence, access, and opportunity — so your team knows where a deal is exposed and what to do next.

Request early access See how it works

An account relationship map showing six stakeholders: CIO (economic buyer), Champion, VP Engineering, Economic Buyer, Procurement (blocker), and CFO. The CFO node is highlighted in amber — indicating a missing relationship and a critical coverage gap.

The problem

Your CRM records the deal.
It doesn't understand the room.

Critical context is scattered across CRM records, email threads, calendar invites, call transcripts, and the individual memory of whoever ran the last meeting. Traditional systems record activity — they don't reveal who actually holds influence, whose support is weakening, or which relationship needs to be built before the next proposal.

Sales teams fill the gap with instinct and post-meeting debriefs. That works until the deal gets complex, the team turns over, or the account goes quiet in the wrong place at the wrong time.

Three maps,
one account reality.

Nurture Map models your account across three connected layers. Each reveals something the others can't show alone.

From signals
to strategy.

  1. Connect the signals

    Pull in activity from your CRM and communication tools. Nurture Map reads the data without asking your team to change how they work.

  2. Understand the account

    Evidence-backed relationship intelligence maps who matters, how influence flows, and where your team's coverage is strong or absent.

  3. Act with purpose

    Clear strategic recommendations tied to specific gaps — not generic pipeline hygiene. Your team knows exactly what to do next and why.

Example insight

"The CIO has high influence but no executive relationship. Create a CRO → CIO thread before the commercial proposal."

What Nurture Map reveals.

Stakeholder and buying-committee mapping

Know every decision-maker, influencer, and gatekeeper in the account — with their formal role, buying-committee position, and level of engagement all in one view.

Relationship strength and engagement trends

Track whether connections are deepening or drifting. Declining engagement signals early — before a champion goes quiet at a critical moment.

Influence, sentiment, support, and risk signals

Surface informal power dynamics. See who has the ear of the economic buyer, where skepticism is building, and which relationships are protecting or threatening the deal.

Seller-to-customer relationship coverage

See which account stakeholders your team has real access to — and which important relationships are missing entirely. Coverage gaps are highlighted before they become deal blockers.

Nurture Map also tracks strategic objectives and coverage gaps, surfaces evidence-backed next-best actions, and positions itself as an intelligence layer on top of your existing CRM — not a replacement for it.

Built for teams
with complex accounts.

Account Executives

Walk into every meeting knowing the full relationship picture — who supports the deal, who might block it, and which relationship to build next.

Sales Leaders

Review deal risk at the relationship level, not just pipeline stage. Coach your team on account strategy with evidence rather than instinct.

Revenue Operations

Improve account visibility without replacing the CRM. Nurture Map surfaces intelligence that existing tools can't — while keeping Salesforce or HubSpot as the system of record.

Executive Teams

Coordinate peer-level outreach with precision. Know which executive relationships are missing and which ones carry the most strategic weight for each account.

Designed for sensitive data.

Relationship data requires a different kind of trust. Nurture Map is built around these principles.

Supports human judgment

Recommendations are inputs to your thinking — not autonomous decisions. Your team stays in control.

Evidence-connected

Every insight is linked to the signals behind it with a stated confidence level — not a black box.

Your data, your control

You decide which sources connect and what gets analyzed. No data leaves your control without your consent.

Works alongside your stack

Nurture Map complements your CRM — it doesn't ask you to migrate, rip and replace, or change how your team records deals.

Build the relationships
your strategy depends on.

Nurture Map helps complex-account teams focus on the people and connections most likely to move an account forward. Join early access.